Transform Black Friday into Opt-Outdoors-Day – who’s on board?

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The Poudre River in Fort Collins, the day before Thanksgiving (or, rather, the day before Black Friday craziness begins)…Also the day before snow.

A couple of weeks ago the major outdoor retail chain, REI, announced that they would close their doors for Thanksgiving AND Black Friday, pay their employees, and encourage everyone to go out and enjoy the great outdoors. I think this is awesome, and I applaud this move. In fact, it makes me want to do all my Christmas shopping at REI, so maybe that was the point. But how many people really care?

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